HOW TO: Choose your family photo outfits

Written By Amanda Reinert

Guide to What to Wear (and What Not to Wear) for Family Photos

Family photos are about capturing your unique story, and what you wear plays a big role in how your photos look and feel. Here’s a guide to help you look your best and avoid common wardrobe pitfalls.

What to Wear

1. Coordinate, Don’t Match

  • Do: Choose a color palette with 2-3 complementary colors. Think soft neutrals (like beige, cream, gray) paired with pops of color (like mustard yellow, dusty blue, or sage green).

  • Why: This creates visual harmony while letting everyone’s personality shine.

2. Stick to Timeless Styles

  • Do: Opt for classic pieces like button-down shirts, maxi dresses, or sweaters. Solid colors, subtle patterns, and clean lines photograph beautifully.

  • Why: Timeless outfits ensure your photos will age well and not feel outdated in a few years.

3. Add Texture and Layers

  • Do: Incorporate textures like knits, lace, or denim. Add layers like cardigans, scarves, or vests to add depth and dimension to your look.

  • Why: Layers and textures bring your photos to life and prevent your outfits from looking flat.

4. Accessorize Thoughtfully

  • Do: Choose simple accessories like statement necklaces, hats, or a cute belt. Accessories can pull your look together without overwhelming it.

  • Why: They add personality and detail without distracting from the overall photo.

5. Dress for the Season

  • Do: Reflect the season in your wardrobe. Light and airy for summer; cozy and layered for fall or winter.

  • Why: Seasonal dressing complements the setting and keeps you comfortable.

6. Choose Comfortable Clothing

  • Do: Wear clothes that fit well and allow you to move freely, especially for kids.

  • Why: If you’re comfortable, you’ll look and feel more relaxed in your photos.

What NOT to Wear

1. Avoid Loud Patterns or Logos

  • Don’t: Wear clothing with large logos, cartoon characters, or bold patterns.

  • Why: These can distract from the main focus—your family—and date your photos quickly.

2. Say No to Neon

  • Don’t: Choose neon or overly bright colors.

  • Why: These colors can create harsh reflections on your skin and clash with natural backdrops.

3. Avoid Matchy-Matchy Outfits

  • Don’t: Put everyone in identical outfits (e.g., all white shirts and blue jeans).

  • Why: It can feel outdated and lack individuality.

4. Skip Wrinkled or Ill-Fitting Clothes

  • Don’t: Wear clothes that are wrinkled, too tight, or too loose.

  • Why: These can make you look less polished and distract from the overall photo.

5. Don’t Forget About Shoes

  • Don’t: Overlook your footwear. Avoid old sneakers, flip-flops, or shoes that clash with your outfit.

  • Why: Shoes are often visible in photos, and the wrong pair can throw off the look.

6. Avoid Overly Trendy Pieces

  • Don’t: Rely on ultra-trendy pieces that might not hold up over time.

  • Why: Trends can quickly make your photos feel dated.

Extra Tips

  1. Plan Ahead: Lay out your outfits a few days before the shoot to check for wrinkles, stains, or missing pieces.

  2. Consider the Location: Choose outfits that complement the setting. Neutral tones for a nature shoot, or slightly dressier attire for an urban backdrop.

  3. Test the Fit: Ensure everyone tries on their outfits beforehand to avoid surprises.

  4. Stay True to You: While guidelines help, your family’s unique style is what makes your photos special.

Amanda Reinert